Razer’s adorable mascot is now available as a plush, and sales benefit Conservation International.
Razer had plenty of new products to announce during its RazerCon 2020 virtual press conference, including a new PC gaming case, new headphones, and a new microphone, but the company also revealed something a bit unexpected: a plush toy.
It’s the ultimate in community serving ‘that’s not all…’ announcements because, closing off the RazerCon 2020 keynote, Razer has unveiled its new, official chief mascot: Sneki Snek. You can now buy yourself a plushie version of the character which will also help save trees across the world. Seriously, the little guy’s cute and into conservation too.
Razer partnered with Conservation International, an organisation dedicated to the conservation of nature and wildlife for people, when creating the Sneki Snek plush, and it is donating funds to save 10 trees for every plush sold. Its goal is to save 100,000 trees through the campaign, which would mean selling 10,000 Sneki Snek plushes. They’re available to purchase now for £29.99/$29.99, and as of this article, Razer has already sold enough to save over 12,000 trees.
Trees are being saved in a variety of countries around the world, including Colombia, Peru, Brazil, the Philippines, Fiji, Madagascar, and China.
Back in February, Razer CEO, Min-Liang Tan, shared an image on Instagram of a potential Razer mascot created by one of its designers. The character was the first thing Razer designer, Jonas, created coming back from paternity leave and the cutesy character, which Tan then dubbed Sneki Snek, has reportedly become one of the company’s most requested designs.
Tan has been trolling folk on Facebook since March, especially on the ‘Give us Sneki Snek’ page, claiming that even though the “Sneki Snek plushie (which will never be made), people are already making their own?!” Razer has also been teasing the conservation-focused plushie on Facebook for a while too.
“Razer has called upon the fans and the powers of Sneki Snek to help save at least 100,000 trees, or approximately 400 acres of forests, which endangered species depend on to survive. For every Sneki Snek plushie sold, a contribution will be made to Conservation International to protect ten trees across the globe.”
The package the plush comes in is also biodegradable, and you will get a temporary tattoo patch with the SNEKISURPRISE code when you check out.
The new Sneki Snek Plushie will be available from today, October 10, 2020 at Razer.com.